EXPORTING (6): Why it is time for small and medium-sized businesses to go international? By M.Benhamed.
Today more than even international business dynamics are changing fast, world wide web is making it easy to sell products and services and exporting is boosting sales and profits. So much so that many organizations and companies are going international with different objectives and strategies and perfectionning their Websites and marketing messages in several languages in order to take advantage of new emerging markets in America, in Asia, in Europe and in Africa. “How do I fit in this changing world?”. May be as beginner in exporting, you start by asking yourself this question. To put it simply, let’s …
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