Going international for small businesses(1): How to do concise and effective market research?By M.Benhamed.

Going international for small businesses(1): How to do concise and effective market research?By M.Benhamed.

Today, going international offers firms and groups new horizons for development and growth. In order to increase their chances to go international and to succeed in a given market, export-oriented companies adopt market research in their export strategy. Because if done correctly, market research has in fact the ability to support decision as far as  […]

EXPORTING (6): Why it is time for small and medium-sized businesses to go international? By M.Benhamed.

EXPORTING (6): Why it is time for small and medium-sized businesses to go international? By M.Benhamed.

Today more than even international business dynamics are changing fast, world wide web is making it easy to sell products and services and exporting is boosting sales and profits. So much so that many organizations and companies are going international with different objectives and strategies and perfectionning their Websites and marketing messages in several languages […]

EXPORTING (5): What are the important mistakes beginners make? M.Benhamed.

EXPORTING (5): What are the important mistakes beginners make? M.Benhamed.

Experience shows that exporting isn’t an easy journey. It seeks motivation, time, financial and human resources, capacity to face difficulties when going abroad,etc. That means if done correctly, exporting can be a great opportunity to entry new markets, to gain experience and to increase sales and profit. If done uncorrectly, it can be complex,frustrating and […]