Today, export and international business are the most important success factors for organizations and companies. Today also companies that do export are in better financial conditions and are expanding faster than non-exporters.
By my experience in international development of Groups and SME for three decades, I have noticed a clear shift toward interest in export and international business and I have met many boss prospecting new markets. That is why I’m fully aware that is a problem when you have never exported, because there are some challenges that it should face such as investing time and capital, providing the right product or service at the right value point, finding overseas partners, dealing with the complexities of exporting, establishing strategic alliances,etc.
But if you really want to expand yours activities abroad, you can turn these challenges into advantages that could create new opportunities of business and growth for you by asking yourself 4 specific questions :
- Am I ready to take the initiative to export?
- Do I really know the rest of the world and other cultures?
- In where new market I want (wanna) to go and how to go there?
- Am I well prepared now to take on the challenge all demands associated with exporting and international business?